---
title: "Mark and visual identity | WordPane Cloud"
url: "https://wordpane.cloud/en/brand/"
description: "WordPane Brand Manual: Official download logos, symbols, colors, typography and application guidelines."
language: "en"
generatedAt: "2026-10-30T19:14:01.421Z"
contentType: "public-page"
pricingSource: "https://app.wordpane.cloud/api/public/plan-catalog"
---

Visual identity manual

# A brand that connects. A clear identity.

The elements that shape WordPane: logos, symbols, colors and typography. A guide to present our brand with consistency in each application.

[Download brand kit](https://wordpane.cloud/assets/branding/wordpane-kit-marca.zip)9 PNG files with transparency + usage guide.

## Trust, performance and simplicity.

WordPane connects cloud infrastructure and management into an accessible experience. Our identity accompanies this proposal: ways that connect, green as highlight and dark blue to give clarity and contrast.

Signature of the mark

## Official logos.

Choose the version by background and context. Files preserve the proportions of the original signature.

![Home in Clear Background — WordPane](https://wordpane.cloud/assets/branding/logo-principal-claro.png)

### Home in clear background

Symbol in gradient and signature in dark blue.

[Download PNG](https://wordpane.cloud/assets/branding/logo-principal-claro.png)Copy linkCopy HTML

![Home in Dark Background — WordPane](https://wordpane.cloud/assets/branding/logo-principal-escuro.png)

### Home in dark background

Symbol in gradient and white signature.

[Download PNG](https://wordpane.cloud/assets/branding/logo-principal-escuro.png)Copy linkCopy HTML

![Green version — WordPane](https://wordpane.cloud/assets/branding/logo-verde.png)

### Green version

Reproduction in a color, with brand green.

[Download PNG](https://wordpane.cloud/assets/branding/logo-verde.png)Copy linkCopy HTML

![Dark blue version — WordPane](https://wordpane.cloud/assets/branding/logo-azul.png)

### Dark blue version

Reproduction in a color, with dark blue.

[Download PNG](https://wordpane.cloud/assets/branding/logo-azul.png)Copy linkCopy HTML

![White version — WordPane](https://wordpane.cloud/assets/branding/logo-branco.png)

### White version

Monochrome signature for dark backgrounds.

[Download PNG](https://wordpane.cloud/assets/branding/logo-branco.png)Copy linkCopy HTML

Our connection element

## A symbol that approaches.

Two intertwined organic forms refer to connection, protection and fluidity. Use the isolated symbol in avatars, icons and reduced spaces.

![WordPane Symbol — Gradient Main](https://wordpane.cloud/assets/branding/simbolo-principal.png)

### Gradient main

[Download PNG](https://wordpane.cloud/assets/branding/simbolo-principal.png)Copy link

![WordPane Symbol — Green](https://wordpane.cloud/assets/branding/simbolo-verde.png)

### Green

[Download PNG](https://wordpane.cloud/assets/branding/simbolo-verde.png)Copy link

![WordPane Symbol — Dark Blue](https://wordpane.cloud/assets/branding/simbolo-azul.png)

### Dark blue

[Download PNG](https://wordpane.cloud/assets/branding/simbolo-azul.png)Copy link

![WordPane Symbol — White](https://wordpane.cloud/assets/branding/simbolo-branco.png)

### White

[Download PNG](https://wordpane.cloud/assets/branding/simbolo-branco.png)Copy link

Prefer the gradient symbol. Monochrome versions serve applications where the gradient cannot be played.

Brand Palette

## WordPane colors.

Featured green, dark blue for contrast and white for breath. Please refer to the codes to maintain consistency of the materials.

**Main green** #00D164

The color that identifies WordPane.

**RGB**: 0, 209, 100

**CMYK**: 100, 0, 52, 18

**Pantone**: 3405 C

**Dark blue** #071928

Contrast, titles and dark backgrounds.

**RGB**: 7, 25, 40

**CMYK**: 83, 38, 0, 84

**Pantone**: 2965 C

**Secondary green** #31B068

Complement of green and gradient.

**RGB**: 49, 176, 104

**CMYK**: 62, 0, 19, 50

**Pantone**: 5555 C

**White** #FFFFFF

Visual breath and contrast.

**RGB**: 255, 255, 255

**CMYK**: 0, 0, 0, 0

**Pantone**: —

**Brand Gradient** #00D164 → #31B068

**Light green interface**

Site surfaces, folds and cards. Combine with white to organize reading.

#E8FAEF

**Deep green interface**

Footer and featured backgrounds, with clear text and discrete punctuated.

#093D2B

RGB and HEX are the references for digital materials. CMYK and Pantone are approximations and need validation in graphic production.

Institutional typography

## Montserrat. Clarity in every word.

The Montserrat family is part of the WordPane identity. The “WordPane” signature uses Bold in a high box. Preserve the official logo file instead of recreating the signature with text.

**On the site and the interfaces: Manrope.**
Digital communication uses Manrope for titles, texts and navigation. Montserrat remains a reference of institutional identity.

[Meet the Montserrat family](https://fonts.google.com/specimen/Montserrat)

Aa **Montserrat**

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

- Bold 700Securities and signature

- Semibold 600Subtitles and highlights

- Regular 400Text body

Consistent application

## Space for the breathing mark.

Preserve a free area equivalent to half the symbol height on all sides of the signature. Other elements stay outside this area.

Minimum free area: 1⁄2 symbol height

![WordPane logo with protection area around](https://wordpane.cloud/assets/branding/logo-principal-claro.png)

Recommended Use

### Preserve identity.

- Use official files without changes.

- Maintain proportion and protection area.

- Choose the version that offers contrast to the background.

- Write WordPane, with capital W and P.

- Prefer the official gradient on the symbol.

Avoid application

### Don't change the signature.

- Do not stretch, rotate or clip the logo.

- Do not replace colors or typography.

- Do not add shadows, glows or contours.

- Do not apply to funds that make reading difficult.

- Avoid the spellings “WordPane”, “WordPane” and “WordPane”.

**Use of the brand**

The materials are available to represent WordPane according to this manual. Downloading does not transfer rights to the brand nor authorizes creating materials that suggest partnership, endorsement or non-existent link. For special applications or use authorization, talk to the team.

The trade mark in circulation

## A cover for your ideas.

The official image follows the links of the site. Use this material in presentations and communications about WordPane, preserving the texts and composition.

![WordPane Cloud Cover: Your ideas in the air. All in one panel.](https://wordpane.cloud/assets/social/wordpane-cloud-elo-institucional-v1.jpg)

### Sharing Cover

Sites, applications and automations, with the visual identity of our cloud environment.

**Format**: JPG

**Dimensions**: 1200 × 630 px

[Download official cover ↓](https://wordpane.cloud/assets/social/wordpane-cloud-elo-institucional-v1.jpg)

Let's keep everything consistent.

## Do you need another version?

For vector files, high-resolution materials or application questions, talk to WordPane.

[Talk to the team](mailto:sales@wordpane.cloud?subject=Identidade%20visual%20WordPane)

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Fonte oficial: https://wordpane.cloud/en/brand/
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